BE MY BB CREAM

Blemish balm, beautifying balm, bag balm. It's fitting that such a multi-purpose product has more than one meaning to its name. To us, the BB in BB Cream stands for Beautifying Balm. Because that's what it does!

WHY SHOULD I USE BB CREAM?

At its heart, BB cream is a hybrid of skincare and makeup. Instead of having to use a separate moisturizer, sunscreen, and foundation, you can get all of those benefits—coverage, hydration and SPF—with one BB cream. Our Dream Fresh BB Cream has a whopping 8 benefits in one tube: Hydrates. Protects with SPF 30. Brightens. Blurs imperfections. Smoothes. Enhances. Oil-free and without any heavy ingredients. And if you're concerned about shine and breakouts our Dream Pure BB Cream has a bonus ingredient of Salicylic Acid for clear skin.

WHEN SHOULD I USE BB CREAM?

On days when you want a little coverage but don't have the time or inclination to apply a full face of foundation, a BB cream is an easy way to even out your skin tone ASAP, without having to pile on the makeup. Plus, it leaves your complexion super-fresh and radiant.

WHAT WILL MY SKIN LOOK LIKE?

BB creams' signature finish is soft, dewy and glowing. On its own it will give you a fresh-faced, natural radiance that looks great with just a touch of lip color and mascara.

HOW TO USE BB CREAM:

Use it daily if you'd like and apply it on your face with your fingers or a sponge, as you would a regular moisturizer. A dime sized amount at a time will be plenty to cover your whole face. Reapply as needed throughout the day for coverage, or after about 6 hours or so for continued SPF coverage.

A BB CREAM ISN'T FOR YOU IF...

If you're looking for foundation or concealer level coverage. BB creams provide a light, luminous tint to skin, giving it an even glow and reducing redness, but won't cover blemishes or discoloration.

It's not for people looking for a matte or porcelain finish to their skin—putting a powder on top of a BB cream kind of misses the point of it! And while the SPF is high, it doesn't provide the same kind of lasting SPF coverage needed if you're prone to burning in the sun. Don't substitute BB cream for sunscreen at the beach or pool or while doing sports in the sunshine. Use a waterproof high SPF sunscreen in those cases always!