From the very first use, this baby body lotion soothes and hydrates baby's dry skin to help it retain its natural moisture. Formulated with a 24-hour moisturizer, it is dermatologist and pediatrician tested so you can feel reassured that your baby’s sensitive skin is getting the extra special care it deserves. Plus, the gentle, hypoallergenic and pH-neutral formula of our baby moisturizing lotion is suitable to use even on your newborn.