The Rimmel London Provocalips 16HR Kissproof Lip Colour is designed to provide long-lasting, transfer-proof lip color. This lip product aims to deliver intense pigment. It is formulated to stay put for up to 16 hours. It intends to resist smudging, fading, and transferring. It is created to feel comfortable on the lips. It typically involves a two-step application. First a color then a clear topcoat. It provides a bold, vibrant lip look.