The Rimmel London Scandaleyes Wow Mascara is formulated to deliver dramatic volume and thickness for a bold, eye-catching lash look. This mascara aims to create a "wow" effect by providing significant volume and length, enhancing the lashes for a striking appearance. The formula is designed to build thickness without clumping, ensuring a smooth and even application. It generally includes a large brush to help with the volumizing effect. The Scandaleyes line is known for dramatic results, and this mascara continues that trend.