Transform your hair with Wella Koleston 7 Supreme Hair Dye 66/46 Cherry Red. This permanent color cream guarantees complete gray coverage and deep hydration while delivering an intense color result and radiant shine. Its patented formula nourishes and strengthens your hair, promoting vibrancy, smoothness, softness, moisture, luminance, strength, and manageability. Enhance and maintain your color with the included Advanced Intense Gloss Treatment and Color Reactivator.